Get Hired, Not Ignored: How to Write a Freelance Proposal that Stands Out in 2023

Get Hired, Not Ignored: How to Write a Freelance Proposal that Stands Out in 2023

Think about this. It's 2010 and you've just started your office job, full of hope and big dreams. A coworker talks about earning extra money by doing freelance work. You've heard of freelancing, but you don't know many people who do it. So, you let the idea go and the years fly by.

Suddenly, it's 2023. The world of freelancing has grown a lot. Now, there are about 1.57 billion freelancers around the world. It makes you wish you had started freelancing years ago.

But, there's no need to worry. When you do freelance work, you're in charge of your own time. You can choose how much time you spend on your freelance work.

Some people wonder if it's hard to manage freelance gigs. But if you find the right balance, it can be done. There are so many freelancers in 2023 that finding a client can seem tough because of all the competition.

But remember this. With more competition, there are also more tips and tricks to learn. You just need to be smart about how you offer your services to win your next client. And we're here to tell you how to do just that.

Keep reading to learn how to write a great freelance proposal and get your next client!

Why is writing a freelance proposal so important?

Simply put, a freelance proposal is your ticket to landing an exceptional client. But there's more to it, especially considering the rapid growth of the freelance market.

The numbers tell a compelling story. A recent study reveals that the freelance market is now worth a staggering $1.5 Trillion and is expanding at a fast pace with a compound annual growth rate (CAGR) of 15%.

The competition is fierce, to say the least. To not only survive but thrive in this bustling industry, you need to make a memorable first impression. What better way to do this than with a perfect freelance proposal?

Now, let's dive into how to craft that winning freelance proposal.


1. Be Real in Your Cover Letter

Your cover letter for a freelance proposal is like a handshake, it's the first introduction. Keep it real. Don't promise to build a website in a day if it usually takes you a week. For example, if you're a graphic designer, talk about the styles you're good at. Maybe you've made some cool logos for local businesses or design a poster for a charity event. Share these experiences. Clients like honesty. They want to know both your strengths and areas where you're still growing.

2. Kick Off with a Clean Title Page

Think of the title page of your freelance proposal as the cover of a book. It should be clean, and clear, and tell the client what they're about to read. For example, if you're a freelance writer offering blog writing services, your title page could simply say "Blog Writing Proposal by [Your Name]". No need for flashy graphics or fonts. Keep it simple and professional. It shows you mean business.

3. Match Your Client's Tone

Every client is different. Some are formal, some are casual. Your freelance proposal should reflect their style. If you're pitching to a law firm, keep your language professional. For example, avoid slang and stick to formal business terms. But if you're pitching to a trendy startup, it's okay to be a bit more relaxed. You could use a friendly tone or even include a relevant joke. The key is to make your freelance proposal feel like a natural fit for their business.

4. Break Down Your Plan

In your freelance proposal, describe what you'll do and how you'll do it. If you're a social media manager, you might list tasks like creating a content calendar, posting regular updates, and monitoring comments. Include a timeline for each task. For example, "Week 1: Set up a content calendar. Week 2: Start daily posts." This shows the client you have a clear plan. Also, be clear about your rates. If you charge per hour or per project, state it clearly. For instance, "I charge $30 per hour" or "This project will cost $500 in total." Transparency helps build trust.

5. Deliver It with ZoopSign

When your freelance proposal is ready, send it via ZoopSign. It's not just about sending, it's about tracking via doc track. ZoopSign lets you know when the client opened your proposal and how much time they spent on it. It's like having a sneak peek into their office! Plus, it has eSigning or digital signature options, so if they love your proposal (and they will), they can sign it right away. No need for printing or scanning. So, not only does ZoopSign make you look professional, but it also makes the whole process easy and eco-friendly. Now, that's a win-win.


What’s in it for you?

  • Track User Activity: You can monitor when the client opens your freelance proposal, how long they spend reading it, and even which sections they pay the most attention to. This insight using doc track can help you refine your future freelance proposals.

  • Digital Signature: ZoopSign offers eSignature features, making it easy for clients to sign your freelance proposal digitally. This not only speeds up the agreement process but also ensures a secure and legally binding contract.

  • Paperless Process: You get to promote an eco-friendly, paperless process. There's no need for printing, scanning, or mailing physical documents, making it a sustainable choice. You can directly send your proposal for a digital signature experience.

  • Document Management: All your freelance proposals are stored securely in one place, making it easy to keep track of different clients and projects. This aids in organization and saves time searching for documents.

  • Professional Image: By utilizing a platform like ZoopSign, you project a professional image to your clients. It shows you're up-to-date with the latest technologies like digital signature and value-efficient, secure business practices.

  • Global Accessibility: Whether your client is local or halfway around the world, ZoopSign allows for easy access and signing of documents with a digital signature, making it an ideal tool for freelancers working with international clients.

With these features of digital signature and doc track, ZoopSign not only simplifies the freelance proposal process but also enhances your productivity and professional image.

Sending proposal email to client sample

Sending a proposal email to a client sample is a crucial step in your professional journey. Crafting an effective proposal email to a client sample requires a thoughtful approach to engage your potential client and win exciting opportunities. Whether you're a freelance graphic designer or a web developer, the art of sending a proposal email to a client sample is a skill that can set you apart from the competition.

Sending a proposal email to a client sample is your chance to shine. Imagine you're a freelance graphic designer looking to snag your dream gig. Here's a unique, friendly email example that will help you stand out:

Remember, when sending a proposal email to a client sample, it's crucial to make a personal connection and convey your enthusiasm for their project. Happy freelancing, and may your sending proposal email to client sample always hit the mark!



In a world that's more connected than ever, standing out in the freelance market is a challenge. Yet, it's not an impossible task. It requires a blend of honesty, clarity, adaptability, and the right use of technology.

Honesty in your cover letter is your first step. Think of it as your introduction at a party. You wouldn't start a conversation with a lie or an exaggeration, would you? The same applies here. Your skills, your experiences, your growth areas - these are your conversation starters. Remember, clients are not just hiring for a project, but also for potential future collaborations.

Next is the clarity with a clean title page and a well-structured proposal. Like a map leading to a treasure, your proposal should guide your client through your offerings. Break down your services, your approach, and your timelines - make it so clear that even a quick glance gives them a fair idea of what you're proposing.

Adaptability is key too. Every client is unique, with a unique brand voice. Your ability to adapt your proposal to match this voice can set you apart. It's like speaking their language, making them feel understood and valued.

Finally, in this digital age, technology is your ally. Tools like ZoopSign not only simplify your workflow but also present you as a tech-savvy professional. It's the bridge that connects all the elements of your proposal and delivers it to your client in a neat, trackable package.

In essence, every proposal you send out is a story about you and your services. Make it honest, transparent, adaptable, and tech-forward. That's how you make your mark in the freelance world.